What Are We Buy Houses Buyers Really Buying?

We Buy Houses companies offer homeowners an all-cash offer to purchase their homes in a short time frame and on their own timeline. They are ideal if you want to sell your New York home quickly and don’t have the time or money to wait for the market to heat up again. They can also be a lifeline for homeowners who might not have the means to fix up their property before selling it.

However, we buy houses iBuyer companies typically pay less for your property than the market value and may also charge a fee for their services. They may not be appropriate if you are interested in a long-term home investment or you have a property that needs significant repairs before you can sell it.

We Buy Houses: What to Expect When Selling for Cash

With the exception of a few hot pockets, bidding wars are no longer the norm, and homes are staying on the market for a little bit longer than last year. Still, buyers are hungry for good deals and motivated by the prospect of homeownership. But what are they really buying when they choose to support a particular company’s business model? From forward-thinking initiatives to valuing customer service and longevity, Jason Fried and David Heinemeier Hansson unpack the many considerations that shape consumer purchasing choices.